Brand & Website Intake
Wounded Hearts
Ministry
This questionnaire helps Jason Rolf build your brand guide and website in your voice, using your words, your stories, and your vision. Take your time. There are no wrong answers. The more specific you are, the better everything will look and sound.
01
Ministry Identity
Who you are in your own words
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Ministry name as you want it to appear everywhere *
Primary contact name & title *
Vision Statement *
Where is God taking this ministry in the next 5 years? Dream big. Don't edit yourself.
Mission Statement *
What does Wounded Hearts do, for whom, and why? One or two sentences.
What is the one verse or passage of Scripture that anchors everything you do? *
How long has Wounded Hearts Ministry been operating?
In your own words, what makes Wounded Hearts different from other healing ministries?
02
Your People
Who you are reaching and what they carry
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Which audiences does Wounded Hearts actively serve? *
Check all that apply.
Describe the person who needs Wounded Hearts most right now. *
Not a demographic. A person. What are they carrying? What have they tried? What have they stopped believing?
What is the internal problem your audience most often carries?
Not the wound itself, but what they believe about themselves because of the wound.
What does freedom look like for the person who completes one of your events?
What does their life look like six months later? What do they say to people who ask what changed?
03
Voice & Language
The words that are yours and the ones that are off-limits
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List any words or phrases you absolutely do not want used in your ministry communications. *
Think about phrases that feel hollow, churchy, or inauthentic to who you are.
List words or phrases you want used more. *
Words that feel like home. Language you already use naturally.
How would you describe the tone of Wounded Hearts? *
Check everything that feels right.
If Wounded Hearts was a person, how would they walk into a room?
This helps define personality. Don't overthink it.
Is there a book, ministry, pastor, or organization whose communication style you admire?
Not to copy them, just to understand the register you're aiming for.
04
Visual Identity
What you want people to see and feel
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How do you feel about the current Wounded Hearts logo? *
Types of photography you want on the site *
Check all you want to see.
Types of photography or imagery you do NOT want
How do you feel about the current brand colors (white, gray, red, dark gray, black)?
Are there any colors you absolutely do not want?
If you had to describe the visual feel of the site in three words, what would they be?
Are there any websites or ministries whose visual style you like? (just the look, not the mission)
05
Events & Programs
What you offer and how people register
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List all current active events or programs by name *
Include the name, location, and who it is for. One per line is fine.
Are there upcoming events that need to be featured at launch?
How do people currently register for events?
Registration platform preference
Jason has already recommended Brushfire for your ministry. It is built specifically for churches and ministry events, handles registration and payments in one place, and integrates cleanly with Squarespace. If you are open to Brushfire, select it below. Other options are listed if you have a strong preference.
06
Platforms & Systems
The tools that need to be in place at launch
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Donation / giving platform *
Pushpay is the top recommendation for ministry giving. It is built for churches, donor management is excellent, and it has the strongest recurring giving tools. If budget is a concern, Donorbox is the recommended alternative — lower cost, still ministry-grade, integrates with Squarespace easily. All options listed below.
Do you need a contact form on the site? *
Contact information to display on the site *
Primary phone number
Primary email address
Mailing address (if you want it on the site)
Do you need social media accounts set up or connected? *
Social media setup and connection to the website is included in your project. Check everything you want created or connected.
Do you want an email newsletter or mailing list set up?
Any other tools, systems, or integrations you want on the site?
07
Content & Pages
What goes on each page of the site
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What is the single most important thing a visitor should do when they land on the homepage? *
Do you have existing copy (written content) you want to carry over to the new site?
If you answered Yes or Some: please email your existing copy, documents, or any Word/PDF files to rolfjason@gmail.com so Jason can review before building begins.
Are there any pages or sections you definitely want beyond the core five?
Anything specific you want on the About page?
08
Stories & Testimonies
The most powerful thing on your website
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This section matters more than any design choice.
A real story told in plain language will do more for Wounded Hearts than any headline Jason can write. Share as many as you have. Names can be changed. First name only is fine. We just need the arc: where they were, what happened at the event, where they are now.
Story 1
First name (or initials if they prefer privacy)
Which event or program?
Where were they before the event? What were they carrying?
What happened during or after the event?
Where are they now? What does their life look like?
A direct quote from them, if you have one
Do they give permission to use their story publicly?
Is there anything else about the impact of Wounded Hearts that you want Jason to know? Stats, milestones, moments that define the ministry?
09
Your Story Arc
StoryBrand and Made to Stick deep dive
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How did Wounded Hearts Ministry start? *
The origin story is one of your most powerful brand assets. Who started it, what wound launched it, and what moment made it real? Don't clean it up.
What gives Wounded Hearts the authority and credibility to be the guide in someone's healing? *
Years of experience, number of events held, lives changed, certifications, partnerships, your own story. List anything that earns trust.
What does staying stuck actually cost someone in your audience?
Not spiritually vague. Concrete cost. What happens to their marriage, their kids, their job, their faith if they never come to an event?
What do people say they expected before coming, versus what actually happened?
This is the Unexpected principle. The gap between expectation and reality is your best hook.
What are the three most concrete, specific things someone walks away with after one of your events?
Not feelings. Specific tools, breakthroughs, frameworks, commitments. The more specific the better.
Do you have any numbers that show the scale or impact of the ministry?
Attendees, events held, states served, years running, marriages saved, any metrics at all. Even rough numbers are powerful.
What do you want people to feel 30 seconds after landing on the homepage?
10
Partners, Doctrine & Non-Negotiables
Who you stand with and what cannot move
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List your current ministry partners *
Name, location, what they do, and how long you have partnered with them. These will be featured on the Partners page.
Do you have a statement of faith you want on the site?
What denominational or theological tradition does Wounded Hearts sit in?
Brand non-negotiables — what can never be compromised in how WHM is represented? *
These are the hard lines. Theological, relational, visual, tonal. Anything you would walk away from a designer over.
What is your biggest frustration with the current website?
Do you have a vector logo file (.ai, .eps, .svg, or high-res .png)? *
If you have a logo file, please email it to rolfjason@gmail.com along with any other brand files you have.
11
Final Details
Anything else before we get started
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Do you have an existing domain name? *
Do you have Squarespace login credentials ready to share? *
Do you have existing photos, graphics, or videos you want used on the site?
Is there a hard deadline for launch?
Who else from your team or leadership needs to approve the brand guide or website before launch?
Is there anything you are afraid of getting wrong with this rebrand or new site?
This is the most important question in the whole form. Be honest.
Anything else Jason needs to know before he starts?
Done.
Thank you.
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